How I Help
OPTION 1: YOU WANT TO RE-BRAND AN EXISTING BUSINESS
Your service offering may have changed, or perhaps you’ve merged with another company. Maybe you just need to get more competitive. I study your business, analyze your current brand and the competition, then take you and your team through a workshop designed to identify a more strategic positioning – one that defines why customers should care. Then we turn our attention to communicating that through your logo, website, signage or sales tools - wherever your customers find you.
OPTION 2: YOU'RE LAUNCHING A BUSINESS
You’ve got a great business idea and you’re getting ready to take it to market. You may have a name or a logo already, or you may be starting from scratch. I can help you identify and articulate a brand strategy that will speak to your audience, and then ensure all the customer touch-points (logo, website etc.) are created to support it.
If help with marketing or social media is needed, I’m your guy. I’ve helped dozens of new businesses get off to a faster start.
WHAT DO I DO?
I act as your strategy and branding coach, working with you through a structured process. I do the research, moderate the brand workshop, articulate the strategy and then bring it to life creatively. You might require:
> Strategic positioning
> Name and logo
> Website design and development
> Sales materials (business cards, brochures, video)
> Marketing strategy & materials (all forms of advertising, social media)
WHO DO I WORK WITH?
Once I get to know your business, I’ll suggest the right design professionals – graphic designers, website design and developers, photographers – to bring your newly strategized brand to life. Click here to see some recent branding successes.