Brand Intervention was my professional reinvention in early 2012.
It came in the wake of the closing of legendary Victoria advertising agency, Copeland Communications, which I’d just purchased a year earlier. That forced me into personal insolvency, as I was so invested in the agency. It was a messy, emotional time and I desperately needed to find a way forward professionally.
The idea to go it alone came from my long-time Copeland client Dan Sawchuk, the CEO of Robbins Parking. He suggested I start a consultancy and offered to be my first client on a monthly retainer.
A branding focus was an easy call. It's the part of the ad game I truly loved.
The Brand Intervention logo was designed by the impeccably talented Neil Tran, who gifted it to me. I loved the Mary Poppins vibe of it (actually it’s a James Bond vibe, and that umbrella is bulletproof) and have embraced it completely.
Over the years, my personal appearance has changed improved, and so the Brand Intervention logo has reflected that. One can imagine it in 20 years – same clothes, white hair, beard, cane. Colonel Sanders.
On the occasion of the 10th anniversary of Brand Intervention, I’d like to thank all the fabulous clients who’ve trusted me with their businesses, their money and their reputations. I hope you’ll agree it wasn’t all hard work!
To the talented creative professionals who’ve given form to these beautiful birds and helped me get them into the air, I raise my umbrella.
Finally, a deep bow in the direction of the brilliant and always sunny Megan Munro, who has been my go-to design collaborator since Day 1. Thanks Megs!